Dr. Michael Florman

A micro-site to promote Invisalign.
Dr. Michael Florman

Dr. Florman was the first client we had the opportunity of developing a custom landing page for.  With a robust and heavily flooded-with-content website for his already established dental pratice, Dr. Florman came to us to develop a stand-alone site with the specific goal of promoting Invisalign, a ground-breaking technology to straighten patient's teeth.  Remember those ugly metal braces you feared as a kid?  Well Invisalign are clear tooth aligners specifically molded and designed for your mouth.

The goal was simple: give the person visiting the site enough information about the product in order for them to be convinced to fill out a simple form with their information.  Each form then sent an email to both us and Dr. Florman with the client's details.  An assistant would then call the potential client and offer to have them come in for a free consultation.  With an organized and clean set-up like this, Dr. Florman's phone was soon ringing off the hook and he even considered hiring more staff just to handle all the new consults they were getting.

Measuring ROI of your marketing campaign is our #1 priority.  And a clear and concise conversion process is one of the keys to optimizing new leads for your company.  This worked for Dr. Florman and it can work for you.