To date, the online marketing campaign we've managed for Relief LLC and its two landing pages (www.reliefllc.com and www.stop-paydayloans.com) has proven our most successful case yet. Plain and simple, Google AdWords can kick butt for your site if you have a solid product to offer, a clean landing page with a focused conversion form, and are willing to spend the money to see results. Relief LLC had all of these things and placed enough trust in us to deliver their campaign, so that currently, they are seeing an average of about 40-50 new client leads (conversions) a day.
Being that Relief LLC already had an existing Google AdWords campaign, it was our job to go in and restructure it from the ground up. We started by breaking up each account (one for each landing page) into sub campaigns for both Search and Display targeting. With an organized base, we were then able to to set-up specific ad groups that broke the client's keywords into appropiate categories. Each separate ad group was given its own custom ads and copy. We even went so far as to research the client's Analytics and discover what his top cities and states for conversions were, and then set-up additional campaigns to target people in just those regions.
Today, we continue to host this client's campaigns and deliver successful results. Since coming on board we've doubled his conversions and increased his ad positions by 30%.